I developed a cohesive brand identity for Lunchbox Lounge, a playful and nostalgic restaurant that transforms classic kids’ meals into gourmet dishes for all ages. I started with logo and typography exploration, then created a vibrant color palette and lunchbox-inspired patterns to support the brand’s fun, welcoming tone. I applied the identity across the logo system, menu design, takeout containers/packaging, and apron merchandise to create a consistent, recognizable look. This project strengthened my skills in branding, pattern development, and designing for real-world applications.