ARETE

ARETÉ is a wellness and motivation brand inspired by the Greek word meaning excellence and becoming the best version of yourself. The brand focuses on personal growth, reflection, positive thinking, and emotional well-being through small, meaningful daily habits. For this project, I designed and prototyped a full ARETÉ app featuring sections for daily motivation, reflect and write, challenges, and sleep tools, with interactive swiping card systems, sleep alarms, and a sleep calculator to create a calming and supportive user experience. I also designed a collection of journals focused on reflection, goal setting, and growth, along with a wellness bundle box that includes room sprays, tea, and motivational card decks with quotes, prompts, and challenges. The brand was created from my own experiences with motivation and stress, focusing on tools that feel calming, realistic, approachable, and supportive for everyday life.