A social media campaign designed through High Point University to support Partners Ending Homelessness. The project centers on a February Donation Calendar that organizes the month into weekly themes, hygiene, food, winter gear, and essentials, so donors know exactly what to give and when. Color-coded weeks and a clear key turn a long list of needs into something simple and approachable. Supporting social graphics carry the campaign across multiple weeks with a consistent palette, typography, and illustration style.