Concert Branding / Type System Design

This project focused on creating a full visual identity for a band or artist tour experience. I chose to center my designs around Hillsong UNITED’s Welcome Zion Tour, developing a complete branding system that included posters, tickets, merchandise concepts, and packaging. The visual direction was driven by a custom typographic system and a wave-inspired motif, designed to reflect the energy, emotion, and spiritual tone of the music. The project aimed to deliver a cohesive and immersive fan experience through consistent design.