Concert Branding / Type System Design

A self-initiated identity system re-imagining Hillsong UNITED's Welcome Zion Tour. The project spans the full tour ecosystem including posters, tickets, merchandise, and packaging anchored by a custom wave inspired typographic system that translates the music's emotional and spiritual energy into visual rhythm. Every touchpoint shares the same gestural language, designed to feel cohesive from the venue marquee down to the ticket in a fan's hand.